{"id":536,"date":"2015-06-26T12:58:44","date_gmt":"2015-06-26T12:58:44","guid":{"rendered":"http:\/\/www.spirit.ch\/wordpress\/?p=536"},"modified":"2020-12-17T14:04:57","modified_gmt":"2020-12-17T14:04:57","slug":"buecher-die-philosophie-der-marktfrau","status":"publish","type":"post","link":"https:\/\/archiv.spirit.ch\/?p=536","title":{"rendered":"B\u00fccher: Die Philosophie der Marktfrau"},"content":{"rendered":"\n

\"marktfrau\"<\/p>\n

Gedanken zur Zukunft des Marketings <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Umfang<\/td>\n56 Seiten<\/td>\n<\/tr>\n
Bild-Seiten<\/td>\n12 farbige Photographien von Andreas Giger<\/td>\n<\/tr>\n
Format<\/td>\n120 x 190 mm \/ Paperback<\/td>\n<\/tr>\n
Gewicht<\/td>\n0,075 kg<\/td>\n<\/tr>\n
Erscheinungsjahr<\/td>\n2006<\/td>\n<\/tr>\n
Verlag<\/td>\nBooks on Demand GmbH, D-Norderstedt<\/td>\n<\/tr>\n
ISBN<\/td>\n3-8334-5136-X<\/td>\n<\/tr>\n
Preis<\/td>\nCHF 12.00 \/ \u20ac 12.00<\/td>\n<\/tr>\n
Bestellung<\/td>\nim spirit.ch-Shop<\/a><\/td>\n<\/tr>\n
Leseproben<\/td>\nKapitel „Werte sind was wert“<\/a><\/td>\n<\/tr>\n
Besprechungen<\/td>\nnoch keine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

Was hat die einfache Marktfrau, die irgendwo seit langer Zeit einen Gem\u00fcsestand betreibt, mit der komplexen Realit\u00e4t des Marketings von heute – oder gar von morgen – zu tun? Eine Menge. Denn sie ist t\u00e4tig in der Urform jedes Marktes. Die Grunds\u00e4tze und Spielregeln, die sich dort herausgebildet haben, leben in gewandelter Form weiter und bilden damit die Basis jedes Marketings, ob gestern, heute oder morgen. Deshalb ist die einfache Marktfrau, die dar\u00fcber sinniert, was sie eigentlich tut und warum sie es wie macht, das ideale Sprachrohr f\u00fcr einige grunds\u00e4tzliche Gedanken dar\u00fcber, worum es im Marketing geht.<\/p>\n<\/p><\/div>\n

<\/span> <\/p>\n


<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

\"marktfrau_start\"<\/p>\n

Gedanken zur Zukunft des Marketings<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=536"}],"version-history":[{"count":1,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts\/536\/revisions\/763"}],"wp:attachment":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}