{"id":470,"date":"2004-05-11T15:48:15","date_gmt":"2004-05-11T15:48:15","guid":{"rendered":"http:\/\/www.spirit.ch\/wordpress\/?p=470"},"modified":"2004-05-11T15:48:15","modified_gmt":"2004-05-11T15:48:15","slug":"von-swissness-zu-swiss-spirit","status":"publish","type":"post","link":"https:\/\/archiv.spirit.ch\/?p=470","title":{"rendered":"Von Swissness zu SWISS SPIRIT"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" src=\"images\/stories\/aktuell\/swissmark.jpg\" alt=\"swissmark\" width=\"364\" height=\"267\" \/><\/p>\n<p> <span class=\"Titel3rot\">Swiss Marketing einmal anders<\/span> <\/p>\n<p class=\"Stil28\"><em>Der folgende Beitrag erschien im April 2004 in der Fachzeitschrift f\u00fcr Marketing und Kommunikation &#8222;pers\u00f6nlich&#8220;:<\/em><\/p>\n<p class=\"Stil10\"><img loading=\"lazy\" decoding=\"async\" src=\"images\/stories\/aktuell\/Swissness_1.jpg\" alt=\"Swissness_1\" width=\"600\" height=\"772\" \/><\/p>\n<p class=\"Stil10\"><img loading=\"lazy\" decoding=\"async\" src=\"images\/stories\/aktuell\/Swissness_2.jpg\" alt=\"Swissness_2\" width=\"600\" height=\"748\" \/><img loading=\"lazy\" decoding=\"async\" src=\"images\/stories\/aktuell\/Swissness_3.jpg\" alt=\"Swissness_3\" width=\"600\" height=\"734\" \/><img loading=\"lazy\" decoding=\"async\" src=\"images\/stories\/aktuell\/Swissness_4.jpg\" alt=\"Swissness_4\" width=\"600\" height=\"709\" \/><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"images\/stories\/aktuell\/swissmark_kl.jpg\" alt=\"swissmark_kl\" width=\"175\" height=\"128\" \/><\/p>\n<p>Swiss Marketing einmal anders<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-470","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=470"}],"version-history":[{"count":0,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=\/wp\/v2\/posts\/470\/revisions"}],"wp:attachment":[{"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archiv.spirit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}